Special offers in supermarkets have lead to just under half of Irish shoppers to overspend or buy what they don't need to qualify for the offers.
The new research, which was carried out by Coyne Research for Aldi Ireland, indicates shoppers spend an extra €9 or €10. The extra annual spend could be as much as €477, the research suggests.
It comes as runaway global inflation has hit consumers pockets and caused a cost of living crisis. Grocery prices have risen by 7.7% in a year, research by Kantar revealed last week. The war in Ukraine is one of the main factors in global inflation.
