Hundreds of supermarket products have increased in price by more than 20% in just two years, with fewer budget supermarket-own products and discounts available too. In cases where the price increases have been less steep, the size of the product itself has shrank significantly, according to research from Which?, based on the analysis of 21,000 groceries.
This comes as a cost of living crisis hits the UK, with factors such as the Russian-Ukraine war, the soaring price of oil, and Brexit make food more and more expensive for consumers.
Fizzy drinks saw the biggest average price rise at 5.9%, followed by butter (4.9%), energy drinks (4.8%) and milk (4.6%). Groceries with the lowest inflation included chocolate (1.4%), fresh fruit (1.6%), biscuits (1.8%) and vegetables (1.9%).
