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The Guardian - UK
The Guardian - UK
Sport
Max Rushden

Corporate nonsense betrays football’s soul and sense of community

Sir Jim Ratcliffe at the 75th Monaco Red Cross Gala in July 2024
Sir Jim Ratcliffe displays ‘social skills’ and ‘banter’ at the 75th Monaco Red Cross Gala in July 2024 Photograph: Shutterstock

What’s this? A second article about the Ineos Compass in a week – it’s this kind of inefficiency that would never happen at Manchester United. But I have been staring at the Ineos Compass for the past 48 hours. For those of you fortunate enough not to have encountered it, according to Ineos’s website “the Ineos Compass was devised by chairman Sir Jim Ratcliffe as a fun way of attempting to capture how Ineos works, and why”.

To the untrained (and perhaps also to the trained) eye, it is just a circle with words in it. “Words we like” are in the top portion and “words we don’t like” in the bottom. We like “no human is limited” – despite Sir Jim highlighting the limitations of a number of first-team players on Monday.

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