As the Namma Metro line expands its services within the city, large corporate companies located near the metro lines have started to approach Bangalore Metro Rail Corporation Ltd (BMRCL) to bulk purchase metro cards for their employees.
In a bid to boost metro ridership, BMRCL is offering the opportunity for companies, industrial units, and IT Parks to acquire metro smart cards in bulk as part of a promotional initiative. These passes, to be utilised by company employees, will feature co-branding with both Namma Metro and the purchasing companies featured on these cards.
BMRCL officials revealed that a company has already been in talks to bulk purchase the cards. “A prominent private company in the city recently initiated discussions with BMRCL regarding the issuance of metro cards. We are still in talks on this. A few other companies have also evinced interest. This initiative stands to benefit not only BMRCL but also contribute to alleviating traffic congestion on city roads taking private transport offered by these corporate companies off the road. Furthermore, companies procuring these metro cards could encourage professionals and techies employed in diverse IT parks and firms to transition from personal vehicles to the public transportation system,” a senior BMRCL official said.
