Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

Matt Damon and Gary White. (Credit: Get Blue)

Water.org, the nonprofit co-founded by actor Matt Damon and engineer Gary White, is launching Get Blue, a consumer-facing campaign that bets corporate America’s retail footprint can do more for the global water crisis than traditional charity ever could.

Get Blue’s founding partners—Gap, Starbucks, and Amazon—are themselves significant consumers of the world’s water supply.