We've seen some creative advertising campaigns from Corona beer in the past, but this time it's come up with something very different. Its Fisherman Storytellers initiative aims to support Brazilian fishermen during the annual fishing ban, providing them with income as tour guides.
To promote the initiative, it's released a beautifully handcrafted 60-second short that was made using woodcut stopmotion animation – and there's even a pop-up book on way (see our guides to animation styles and the best animation software).
