A sustainable fashion brand is working with Campaign for Wool and Prince Charles to raise awareness of the vital part sheep play in our environment.
Cornwall-based Celtic & Co has joined forces with Campaign for Wool to promote a new film, Why Wool Matters, which confirms wool as one of nature’s best-performing ecological fibres – with a ringing endorsement from the Prince of Wales, who is patron for the campaign.
Celtic & Co co-founder and Campaign for Wool council member Nick Whitworth said: “Our aim is for the film to be watched by one million people worldwide. Wool is completely natural, biodegradable and renewable, and some people have forgotten the importance and benefits of it.
