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Fortune
Fortune
Rachel Proffitt

Cooley CEO: Big Law won't survive if it treats AI as just an efficiency tool

rp (Credit: courtesy of Cooley)

AI is altering the course of nearly every industry in the world. It is a particularly pivotal moment for those of us in the legal industry because we are a profession that has been defined by stability for decades. Our core business models, pricing structures, and career paths have endured largely unaltered, even as other industries evolved around us. Compensation, billing practices, and growth strategies have moved in parallel, reinforced by high visibility across the market. It is a model built on consensus and precedent rather than innovation, and for a long time, it has worked.

But the way Big Law has always operated will not survive. AI is forcing a reckoning. We are in the throes of disruption, the likes of which this industry has never experienced.

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