Whether or not you care about TikTok, you can thank it alone for rescuing brown mascara from the discontinued doldrums. Before Charlotte Tilbury’s berry-toned brown (“Dream Pop”) Pillow Talk mascara (£26) went viral last year, it had become pretty slim pickings for lovers of softer, more natural- looking lashes. Now, more than 20 million views of #brownmascara later, they are breeding like guppies. Which is good news for blondes, redheads and beauty minimalists of every hair and skin tone.
It seems off-message for Glossier, the “clean girl makeup” brand, to have ever been without brown mascara, but the oversight has been corrected with its new milk chocolatey version of Lash Slick (£16). This claims, like its black stablemate, to offer a “baby extensions” look – that is, subtle length and defined, separated lashes. Fans of thicker, draft-excluder style eye pelmets will find it too modest, but if you’re looking for an understated, cool, casual look for jeans and hoodie days, it’s spot on. And it has notably good staying power.
