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Marie Claire
Marie Claire
Lifestyle
Rebecca Fearn

Cool-Toned Eye Make-up Is Back: Here's Why You Should Embrace (Not Fear) It

Cool toned eye makeup.

Recently, at a press launch for make-up brand Vieve, a conversation broke out about wearing cool-toned eyeshadows. Many of us in the room, as millennials, visibly winced at the mention of muted browns and clay-greys: so accustomed to embracing warmth, we just weren't used to experimenting with this colour palette. However, after a speedy tutorial that unfolded right in front of our eyes, we were quickly proven wrong. I'm here to announce, therefore, that cool eyeshadow tones are officially back.

Here's why it might be high time you made room for the coolness...

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