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Creative Bloq
Creative Bloq
Technology
Daniel John

Cool or cringe? Apple's unhinged TikTok videos are dividing fans

MacBook Neo in a pocket.

Have you heard the one about the lemon FaceTiming the lime? Me neither, but Apple seems to think it's pretty funny. Last week we declared that Apple was rediscovering its sense of fun with its new product ads, which feature bolder and more colourful graphics than we've seen from Apple in years. But these are nothing compared with the zest on display on TikTok.Apple has wiped its entire archive of TikTok videos, and has instead been posting a series of short, surreal clips that seem designed to highlight the various colours of the new MacBook Neo. And if you thought the retro colours of the Neo were baiting Gen Z, wait until you see these.

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