The battle of the milks is getting vicious. Dairy milk (that is, actual milk) has been feeling increasingly aggrieved by the incursion of plant-based alternatives into its market. And while it lost its battle for the exclusive right to use the word 'milk', it still wants to make its feelings on the subject clear.
In its latest salvo, the US dairy milk campaign Got Milk has turned to comedy. Its latest ads send up plant-based milks with an amusing parody promoting a fictional Wood Milk. But the proponents of plant-based white beverages aren't laughing (see our pick of the best print adverts for more inspiration).
