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Broadcasting & Cable

Business

Jack Reid

Consumers Are Out of Patience for TV Price Hikes

Hub Hub Entertainment Research Entertainment Netflix

Hub Entertainment Group Annual Report.

New survey data published Monday by Hub Entertainment Research suggests that customers are nearing their budgetary limits on monthly spending for TV subscriptions.

Per Hub’s annual “Monetization of Video” report, based on a recent survey of 1,600 U.S. TV consumers, the average person spends $82 on on TV content — just $5 less than the $87 maximum respondents say they would pay.

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