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AAP
AAP
Will Nicholas

Consumer watchdog chomps down on Black Friday swindlers

Black Friday Catriona Lowe Michael Hill ACCC
The consumer watchdog says some retailers are increasingly relying on manipulation. (Dan Himbrechts/AAP PHOTOS)

Bogus countdown timers and misleading pricing over Black Friday sales have raised the hackles of the consumer watchdog.

A sweep of 50 Black Friday sellers found about half made concerning claims in their 2025 advertising, the Australian Competition and Consumer Commission (ACCC) reported on Tuesday.

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