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Euronews
Euronews
Egle Markeviciute, EU Tech Loop with Euronews

Consumer waiting game: Why do tech products launch later in Europe?

Europeans are now used to major tech product launches arriving late: what debuts in the United States typically reaches the European Union three to five months later, and in some cases nearly a year.

One can dismiss some of these features and products as “nice to have”, but the delay still matters for European consumers and businesses. Americans get a head start - baking them into workflows, discovering new use cases, and squeezing out productivity gains. By the time it lands in the EU, users outside the EU already have mature workflows, tutorials, and even monetised projects up and running.

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