The Central Consumer Protection Authority (CCPA) has imposed a Rs 10 lakh penalty on ride-hailing platform Rapido for allegedly using misleading prompts and interface design to push customers to pay more while booking rides.
The consumer watchdog found that Rapido used two practices classified as dark patterns — “confirm shaming” and “interface interference” — and directed the company to discontinue misleading prompts and practices that steer consumers towards making higher payments, the CCPA said in a statement on Tuesday.
