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Fortune
Fortune
Emma Hinchliffe, Sara Braun

Consumer AI is being transformed

Woman purchasing clothes on a mobile app (Credit: Alistair Berg—Getty Images)

– What’s next. Business has already been thoroughly transformed by AI, with more to come. Where AI is still in early innings is consumer technology—a topic that four founders building consumer AI startups joined me to talk about at New York Tech Week earlier this month.

Jenny Wang is building Alta, a fashion startup that resembles the famous closet technology from Clueless—users can create avatars of themselves, incorporate their actual wardrobes, and get AI-driven help styling outfits. Alta just raised $11 million, with investors including Michelle Obama’s stylist Meredith Koop.

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