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The Independent UK
The Independent UK
Technology
Andrew Griffin

Conservatives halt digital ad campaigns after daily spend plunged

Conservatives ​​Rishi Sunak Sir Keir Starmer Facebook Google Conservative Party Meta
Getty Images

The Conservative Party has paused its digital advertising on major platforms, having spent tens of thousands of pounds a day in the early period of the election.

The party has halted all its campaigns on Google and Meta platforms – which include YouTube, Facebook and Instagram – in a move that may suggest the party is changing its political strategy ahead of the general election on 4 July.

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