Conor McGregor turned to the crowd as he looked for a round of applause inside the 3Arena on Saturday night.
The Crumlin man is among the sponsors for tonight's fight with his Forged Irish Stout printed on the canvas.
McGregor is planning a large-scale release of the stout and has a 0.0 product launching soon.
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The Dubliner was seen turning to the crowd as he looked for applause after arriving at the arena.
And McGregor can be seen sitting beside promoter Eddie Hearn at the event and was vocal during Dennis Hogan's fight against JJ Metcalf.
McGregor could also be seen getting off his seat and approaching the ropes as he encouraged Hogan inside the ring.
Katie Taylor's fight against Cameron is scheduled to get underway sometime around 10.30 pm.
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