Conor McGregor's teammate Artem Lobov rejected a $1million reward from the UFC star after inspiring his Proper Twelve whiskey brand.
McGregor has enjoyed huge success inside and outside of the octagon, where he has been generating huge wealth from a host of business investments. The Irishman launched his Proper Twelve whiskey brand in 2018 and used his huge social media platforms to promote the brand to his millions of followers.
Last year, McGregor elected to sell his majority stake in the business in a deal worth up to $600million (£430m). However McGregor's teammate Lobov has revealed he was the brains behind the idea after McGregor held a conversation with strongman Thor Bjornsson about starting a vodka business.
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