Conor McGregor was unable to join his fellow Irish fighter Katie Taylor on the SportsPro list of most marketable fighters after a difficult year out of action.
The legendary former two-weight world champion is one of the richest athletes in the world, and has a massive following in the tens of millions across social media. But he hasn't fought since July of last year at UFC 264 and amid a number of controversies outside of the cage, his stock has dropped with casual fans.
In the meantime, Taylor's win over Amanda Serrano in front of a packed out Madison Square Garden in April for the undisputed lightweight title solidified her as one of the biggest stars in all of sport. As such, she has been honoured with the No.47 spot on the marketing agency's list, coming in just ahead of Rory McIlroy, Harry Kane and Marcus Rashford.