The online battle for the 2024 general elections hotted up on June 27 with the Congress releasing an animated video, showing the ruling BJP deploying divisive tactics and Rahul Gandhi taking down a 'nafrat ka bazaar' and replacing it with a 'mohabbat ki dukaan'.
The Congress' video, which portrays Mr. Gandhi as a uniting factor through his cross-country Bharat Jodo Yatra, comes months after the BJP released a short animated video showing Prime Minister Narendra Modi marching ahead in his mission to serve various sections of society and firmly on course to make India a five-trillion dollar economy.
In the 1:43 minutes video posted on the Congress' official Twitter handle, an animated character of Prime Minister Modi is seen driving a chariot with democracy, media and bureaucracy enchained on top of the vehicle.