The “Hotel California” subscription, or the one you can never leave. The relentless pop-ups triggering your fear of missing out. Hidden costs. Confusing terms and conditions. “Confirmshaming”, where companies make you feel like an idiot when you try to opt out of their emails.
These are among the “dark patterns” used unfairly by companies to nudge, manipulate, exploit and trick consumers into handing over money or data.
