Stereotypes have taught us that women are shopaholics, to the extent that there’s something called a "lipstick index" used as a financial indicator for recessions. Images of women shopping permeate popular media, and it's expected that women turn to shopping as treats and for "retail therapy."
So, you might blame women for reaching into their pockets far too much when shopping based on stereotypes, but new research by Deloitte suggests men shop just as much — and then end up spending more than women.
