Nearly 20 years ago, the British mathematician Clive Humby coined a snappy phrase that has turned into a platitude: “data is the new oil”. He wasn’t wrong. We have an insatiable appetite for data, we can’t stop generating it, and, just like oil, it’s turning out to be bad news for the environment.
So the Guardian set me a challenge: to try to give a sense of how much data an average person uses in a day, and what the carbon footprint of normal online activity might be. To do that, I tried to tot up the sorts of things I and millions of others do every day, and how that tracks back through the melange of messaging services, social networks, applications and tools, to the datacentres that keep our digital lives going.
