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Jon Lafayette

Comscore’s Proximic Claims 5,000 Advertisers as Clients

Comscore logo on website

Proximic, a division of Comscore that provides audience and targeting data for programmatic campaign execution, said it now serves more than 5,000 advertiser clients.

Proximic also said it formed new and expanded integrations with Adobe and Publica that will provide access to Proximic by Comscore’s ID-free segments, including Predictive Audiences.

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