RESTON, Va.—As media companies explore alternative measurement systems for audiences and ads, Comscore has announced that it has been granted accreditation by the Media Rating Council (MRC) for the Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports.
This outcome makes Comscore the only measurement company accredited by MRC for its local TV measurement, and the only accredited national measurement that leverages “big data” science and methodology. This also marks the first time a TV measurement provider has been accredited in all 210 measured local markets based on device tuning measurement, Comscore said.
