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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Comscore Expands Quicker Pulse Viewing Data To 210 Markets

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Comscore said that it has expanded its “Pulse” measurement service–which provides local viewership data within 48 hours–to all 210 U.S. markets.

Comscore originally offered Pulse in the top 60 media markets. In 36 of those markets, clients also receive campaign pacing or demo viewing level data.

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