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TV Tech
TV Tech
George Winslow

Comscore Expands 48-hour TV Measurement Reporting

VAB

RESTON Va.—Comscore has announced that it is speeding up the delivery of TV viewing data to more local markets by expanding the availability of 48-hour TV measurement to all 210 local U.S. media markets.  

The move comes as part of an expansion of “Pulse” within its TV measurement solution. Pulse provides agencies, brands and media companies with 48-hour TV measurement nationally and in all 210 U.S. media markets.

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