The competition between the direct selling industry and the new age channels, such as e-commerce, direct-to-consumer (D2C) brands and quick-commerce platforms, is further intensifying , according to the latest annual report of industry body IDSA.
IDSA is an autonomous, self-regulatory body for the direct selling industry in India, representing leading members as Amway, Avon, Atomy, Blulife, Herbalife, Modicare, Oriflame, Tupperware, etc.