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The Guardian - UK

Business

David Batty

Company renames Plantation rum after criticism over slavery link

An ad showing a bottle of Planteray Rum on a table with open coconuts next to it and plants in the background — The new name ‘pays homage to sugar. cane and the sun’s rays’, Maison Ferrand’s owner said. Photograph: Facebook

A popular Caribbean rum has been rebranded after concerns were raised that its name was associated with slavery.

Maison Ferrand, which markets itself as one of the world’s premier boutique producers of fine spirits, has changed the name of its Plantation rum to Planteray rum.

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