A product design company that recently appeared on the BBC’s The Apprentice has opened a new studio in Bristol, with plans to create new jobs.
In an episode of the latest series of the reality TV show, Innovate Design’s team of product designers helped the candidates hoping to be appointed by Lord Sugar to create a children’s electric toothbrush.
Innovate Design's staff delivered prototype brushes with accompanying apps with games to encourage brushing for both teams. The boys came up with a brown, wand-shaped brush and wizard-based app while the girls‘ concept was a rocket-shaped brush with a tooth-shape character.
