In recent years, awareness around the climate crisis has continued to grow, amid several crucial climate records being broken, and 2015 to 2023 being the nine warmest on record. Biodiversity is worsening worldwide, with more natural habitats being lost due to direct human activity or due to climate change, which is being worsened by human activity.
With consumers being more aware of the state of the environment, there is a growing demand for products and services that do not harm the environment and, in some cases, even have a net positive effect. The concepts of green industry and the circular economy are fast gaining popularity, especially among the Lifestyles of Health and Sustainability (LOHAS) consumer demographic. Companies that wish to remain relevant in the future must genuinely contribute to these concepts and not just engage in superficial greenwashing, which many corporations today are guilty of.
