Investors looking to get into crypto have a few options. The simplest is to go out and buy some from an exchange like Coinbase or Binance. This method is fast, cheap and easy and lets you hold Bitcoin or Ethereum (or various other coins) directly. Another option is more of a bank shot approach: Buy stock in a publicly-traded company that is putting crypto on its balance sheet and hope that stock goes up.
Surprisingly, this second approach is one of the hottest trades in crypto right now and dozens of firms are clamoring to get in on the action. According to a site called Bitcoin Treasuries, there are now 160 firms around the world with Bitcoin on to their balance sheet, including 90 in the U.S. alone. Those include familiar names like GameStop, Block and Tesla as well as the Trump Media and Technology Group, which is controlled by the family of the President.
