Across corporate earnings calls, investor presentations and marketing pitches, “artificial intelligence” has become the buzzword of choice. Yet a troubling pattern lies under the hype. Many claims vastly overstate actual AI sophistication, misleading people about true capabilities, future outcomes and potential harms.
A case in point is the recent 600% share price surge of Allbirds, after the once-trendy sustainable footwear business issued a vague announcement in April 2026 that it would pivot to AI. In the coming months, the company plans to rename itself NewBird AI and give up its status as a public benefit corporation.
