Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Steve Gallucci, Ira Kalish

Companies are focused on cost reduction in case of a recession–but they should be preparing for the recovery that will likely happen

(Credit: JamieKelter Davis - Bloomberg - Getty Images)

Since the onset of the pandemic, the specter of a deep and prolonged recession has weighed heavily on business leaders. Organizations have navigated external challenges: sustained inflation, rising interest rates, a historically tight job market, and fundamental changes to workplace arrangements. For many, the question seemed to be not about if but when a recession would hit.

However, over the last several months, encouraging signs have appeared. The economy grew 2.4% in the second quarter, and while the Consumer Price Index rose slightly in September to 3.7%, core inflation (which excludes volatile food and energy prices) only increased ever so slightly, indicating that inflationary pressures appear to be steadily easing. The job market also seems to be remaining strong, with unemployment steady at 3.8%. Though borrowing costs are still rising due to the Federal Reserve’s rate increases, they are historically competitive. In short, the hope of a soft landing may be possible, if not likely.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.