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Tom’s Guide
Tom’s Guide
Technology
Elton Jones

Companies are adding AI to their marketing — but 60% of Americans say it's a major turnoff

Microsoft Copilot.

In this new age of AI prominence, it’s commonplace to see the likes of OpenAI, Anthropic and Perplexity prop up their signature AI tools and champion the many benefits that come with utilizing ever-evolving chatbots.

Major consumer brands, such as Coca-Cola, Samsung and Microsoft, have also incorporated AI into their major marketing campaigns and product messaging. But it’s become increasingly evident that most people aren’t fans of AI becoming a more central part of their favorite companies. And thanks to a recent survey conducted by WordPress VIP, that sentiment is becoming even more widespread amongst American consumers.

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