As compact cameras became one of the biggest trends in camera tech, I’ve gotten accustomed to seeing prices climbing above list price. Imagine my surprise then, when I looked at the Fujifilm X Half to see a lower list price – suggesting not a sale price, but a long-term price change.
A Fujifilm US representative has confirmed that the X Half has a new lower list price of $649.95, a $200 drop from the original list price.
Official Fujifilm stores in the UK also appear to have dropped the price on the retro compact camera. In the UK, the camera is listed for £549 – that's £100 off the list price at launch.
In Australia, the camera that listed for AU$1,349 at launch is $1,299 at one retailer and $1119 at another, without the sale markings. Best Buy Canada has two color variations of the camera listed at $868, when the list price was $998 at launch.
I think the price drop puts the camera at the list price that it should have launched at. Price is one of the biggest complaints about the X Half, as, at launch, the price was nearly the cost of the brand’s most affordable mirrorless, the X-M5, yet the X Half has a one-inch sensor.
At the original list price, the X Half wasn’t the budget X100VI that I was hoping for – but the new lower list price could change that. It's a far better price that makes the lack of raw files feel less like a major disappointment.
While a welcome change, the price drop does seem rather abnormal. Some manufacturers have increased the cost of compact cameras, as the point-and-shoot trend has resulted in a demand that far exceeds the supply.
In the US, Fujifilm increased prices in response to the US tariffs. Some of those new tariffs were turned down by the Supreme Court, but were quickly met with orders for another round of tariffs for at least 150 days.
At launch, the X Half had a price that didn’t quite match up with its features – the new lower list price makes the retro compact camera a far more tempting option.
Editor's note: This article was updated on April 3 with confirmation from Fujifilm US on the new lower list price.
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