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Adam Cocco, Assistant Professor of Sport Administration, University of Louisville

Community college athletes could earn $48 per Instagram post under the right conditions

Some state laws on name, image and likeness deals don't include community college students. Kirby Lee / Getty Images

When people talk about how college athletes can now get paid from their name, image and likeness – more commonly referred to as “NIL” – the focus is often on players at schools with big-time sports programs.

This makes sense given the sheer size of some of the NIL deals that have been scored as of late by players who attend the National Collegiate Athletic Association’s Division I schools, which tend to have larger student bodies and big budgets to support their athletic programs.

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