Talking about flavour is admittedly tricky; a matter of hitting the right notes with words which effectively paint a taste picture most can grasp. But even then, what’s delicious to some will be 'meh' to others, thanks to cultural and taste profile differences. All to say that it’s clear why communicating flavour is a delicate art – as is crafting a product that resonates with consumers on a global scale.
By leveraging the four crucial principles I've outlined below, food, beverage and snack brands can craft experiences that are both easily understood by consumers and culturally resonant for today and tomorrow.
