On TikTok you’re liable to find restaurant recommendations, lip-syncing snippets and false claims stating that COVID-19 vaccines contain aborted fetal tissue and that crisis actors faked the Uvalde school shooting. TikTok, along with Instagram, is where Gen Z searches for information and entertainment. They often come up with a blurry mix between fact and fiction.
The internet is how Gen Z becomes informed — and too often misinformed — about the world. Nearly 40% of this generation, young people born between the late 1990s and early 2000s, prefers using TikTok and Instagram as their search engines, according to recently released internal data from Google.
These platforms showcase short videos, which is great for a new dance move or a fun meme. But they can be just as effective in spreading videos conveying misinformation and conspiracy theories. Just because Gen Z grew up with social media doesn’t mean they know how to evaluate the information they find there.