Comic Relief's famous Red Nose has undergone its "most dramatic makeover" since debuting in 1988.
After being redesigned by former Apple guru Sir Jony Ive, the new nose is made almost entirely from plant-based materials and starts as a tiny, flat crescent that springs into a honeycomb paper sphere when opened. Sir Jony, chief design officer of Apple Inc from 1997 until 2019, helped develop the company's flagship devices including the iPod, iPhone and MacBook during his tenure.
Money raised from the appeal will support people struggling with the cost-of-living crisis and tackle issues such as homelessness, mental health problems and food poverty. Comic Relief co-founders Richard Curtis and Sir Lenny Henry have enlisted actress and comedian Diane Morgan to make a tongue-in-cheek short film launching the new product.
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In it, Diane compares the design to Earth before hailing the importance of "the perfect circle" and describing how the new model is "the most perfect nose in history". Famous faces including TV presenter AJ Odudu, stand-up comic Sindhu Vee, presenter Amanda Holden, pop singer Frankie Bridge, radio DJ Greg James, The Repair Shop star Jay Blades and comedy actress Miranda Hart were among the first to try on the new nose.
Asked what the public would make of it, Richard Curtis told the PA news agency: "I hope they'll love it. I hope they'll be greedy for it, I hope it'll become an absolutely mass, must-have item."
He added: "I've got this motto in life, which is to make things happen, you have to make things. And that's always been the sort of Comic Relief thing. So I hope it's a big hit."
Speaking about what Comic Relief has meant to him in his life, Richard said: "It's been an enormous confirmation of the goodwill of the British public. I always believe that if you open a door, an easy door for people to do the right thing, then millions of people pour through it.
"And I think that all the comedians, so many actors, every year we shock ourselves by suddenly getting, you know, Dame Judi Dench and Benedict Cumberbatch to help us. But mainly the British public, with their generosity at every turn, in terms of fundraising, buying things and watching the TV show."
Sir Jony said: "We've grown up with Comic Relief and are proud to support their remarkable work. This new and seemingly simple Red Nose has been a fabulously complex little object to design and make and has involved our entire team. We hope it brings a little moment of joy to everyone who wears one."
Sindhu Vee added: "When I saw the new Red Nose for this year, I was very impressed. It's very delicate and very beautifully made.
"I wanted to get involved with Red Nose Day this year because as a comic it's one of those things where you're waiting, hoping to be asked! It's for a good cause, it's funny, and it's funny to everyone you know. And I mean, who doesn't like a Red Nose?!"
Red Nose Day returns on Friday March 17 with Odudu joined by David Tennant, Joel Dommett, Paddy McGuinness and Zoe Ball as presenters on BBC One. The night will see Kylie Minogue feature in a Ghosts sketch and an unexpected contestant looking for love in a Love Island parody.
The new nose is being sold on Amazon and the Comic Relief website.
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