Comcast Corporation (CMCSA) and ViacomCBS Inc. (VIAC) are two prominent players in the entertainment industry. CMCSA, which is headquartered in Philadelphia, Pa., operates as a media and technology company worldwide, operating through Media; Studios; Theme Parks; and NBCUniversal segments. The company offers video streaming, television programming, high-speed Internet, cable television, and communication services. In comparison, New York City-based VIAC is a global media and entertainment company that creates content for audiences worldwide. The company operates through TV Entertainment; Cable Networks; and Filmed Entertainment segments. It runs television and radio stations, produces, and syndicates television programs, broadcasting, book publishing, online content, and outdoor advertising.
Consumers’ growing interest in over-the-top (OTT) platforms has incentivized entertainment companies to create captivating and premium content at various price points. Efforts to restrict content piracy and improve user data privacy should bode well for the entertainment industry. The global entertainment and media market is expected to grow at an 8.9% CAGR to $5.10 billion by 2030. So, both CMCSA and VIAC should benefit.
