While Comcast only had 13.6 million linear pay TV customers left at the end of March, those dwindling ranks of subscribers still on the cable company's once vaunted X1 platform still get nice things.
For the Paris Olympic Games, Comcast said it's rolling out a little something it calls "Enhanced 4K." USA Network, owned by the conglomerate's NBCUniversal division, will render 24/7 coverage of the Games, which will be delivered to X1 customers "at the highest bitrate" via Comcast's network, and, er, "enhanced" by Dolby Vision picture quality and Dolby Atmos immersive audio.
