
Comcast continues to iterate its post-linear video strategy, introducing on Tuesday a new $20-a-month streaming service for its broadband-only customers called "Now TV" that will deliver Peacock Premium, more than 40 live pay TV channels from A&E, AMC, Hallmark and Warner Bros. Discovery, and over 20 FAST channels from NBC, Sky and Xumo Play.
The new offering will exist within the Xfinity Stream app, which not only runs on the Xfinity Flex connected TV device Comcast hands out for free to its broadband-only customers, but also on Amazon Fire TV, iOS- and Android-powered devices, and via casting through Apple AirPlay and Google Chromecast.