Colorado football coach Deion Sanders is one of the best in the sports world when it comes to brand marketing.
Four games into the 2023 college football season, Sanders has placed the Buffaloes program at the epicenter of the sport while also building his personal profile by filing trademarks of his favorite catchphrases in the process. As Colorado prepares for a stiff Pac-12 battle with No. 8 USC on Saturday, the attorney for Pro Football Hall of Famer has filed paperwork in hopes of securing a second group of trademarks on his behalf.
Jessany Garrett, Sanders’s attorney for Prime Time Enterprises, Inc., has filed to register five trademarks, according to the U.S. Patent and Trademark Office database. They include:
