As Oscar Wilde said, the only thing worse than being talked about is not being talked about. Which means that even though Tom Boonen and Dirk de Wolf suggested the Colnago V4Rs is 2kph slower than its peers, angering Ernesto Colnago himself, the public row it caused has leapfrogged it miles ahead of its more mainstream rivals in terms of exposure.
Additionally, Tadej Pogačar has been winning everything in sight on it, starting with victory on all three mountain stages at Paris-Nice and the overall victory; then the Tour of Flanders and most recently Amstel Gold and Flèche Wallonne. There will be many, many more (once his wrist fracture heals).
