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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Meghan L. Hall

College hoops stars Isaiah Collier and Kiki Rice join ‘Beats Academy’ in new NIL deals with Beats by Dre

Turn the Beats up! Isaiah Collier and Kiki Rice are joining Beats by Dre.

Beats by Dre isn’t afraid to connect with the best athletes. They already partner with 15 college football players, including Alabama’s Jalen Milroe, Washington’s Michael Penix Jr., Florida State’s Jordan Travis, Colorado’s Shedeur Sanders and Heisman winner Jayden Daniels.

Per Jeremy Crabtree of On3, the electronics company is back with two more athletes to add to its impressive roster: former 2023 No.1 recruit and USC freshman Isaiah Collier and former Gatorade Highschool Player of the Year and UCLA Bruins sophomore Kiki Rice.

In the latest videos promoting their NIL deals, Collier shows how his Beats allow him to be “always on it,” and Rice shows how hers help her go “super mode” to reach the top.

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