The Big Ten is set to make a lot of money. The college athletics conference recently signed an exclusive broadcast deal with FOX, CBS, NBC, and NBCUniversal's Peacock streaming service. Reports have the deal set to bring in over $7 billion across seven years. But none of that money will be going directly to the athletes, again reviving the debate over whether student-athletes should get paid.
According to the Big Ten's press release, the broadcast deal along with the addition of the University of California, Los Angeles and the University of Southern California into its ranks will provide the conference with "the broadest audience in the country, coast-to-coast."
