When passers-by saw an excited queue of people snaking around a department store in Birmingham earlier this year, they might have been forgiven for assuming they were waiting for a celebrity book signing or long-awaited sneaker drop.
Instead, these diehard fans were waiting to get their eager hands on Albee Bee and the latest Blossom Bunny – two of the Loveables from Jellycat’s spring 2025 collection.
